Digital marketing has taken over the traditional or physical marketing since the internet came into existence. The internet marketing tools target audience in real time and help to grow business online.
Recent trends in marketing suggest many changes in 2019 under the umbrella of SEO, social media, PPC, content strategy, and marketing, etc. Moreover, artificial intelligence is the latest high-tech blockbuster currently evolving with the need of businesses.
Thus, it is important to understand the latest digital marketing trends if you are willing to attract the online audience at your platform.
According to a report from Google, 65% of searches now are voice directed. Even more, people update keywords while hunting down the results of their queries.
It allows digital marketers to execute online marketing strategies based on keywords such that a user can search for anything via voice.
There is a remarkable rise in Amazon’s Echo and Google’s Home digital assistant speaker that might pile up the voice recognition digital assistant business to $601 million.
The use of AI is one of the frequently questioned digital marketing trends when programmatically advertised to audiences. The automation is highly efficient and effective that helps to increase the conversion rate.
AI also helps you to personalize your emails, accounts, content, products, etc. In fact, 96% of the digital marketing agency believes that personalization through artificial intelligence advances customer relationships.
From a toddler to golden ager, everyone uses social media apps like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc. in their smartphones.
Nowadays, 75% of people get to know about new products, services, educational courses, new technologies, trending brands and many more using these top social media companies.
Among different online marketing trends, social media is the one that entices users to stick online for a more extended period. The ads, video marketing, content marketing has found a medium and audience base in social media to build business profit.
We see many Hollywood actors and actress promoting significant brands and products only to influence the audiences. Such marketing uses a pivotal leader to drive the brands’ message directly in the consumer groups.
Though it is not a new technique of marketing, it will always help you to increase your sales.
Some marketers use augmented reality ads to interact more with the audience. For example, you had to buy a sunglass from X company.
Now marketers will publish reality ads on facebook where you can place that sunglass on your eyes to check how best it will look?
Virtual reality automatically impresses the consumer and allow them to visualize themselves broadly. These reality ads are trending and will be seen more in 2019 while marketing brands and products online.
Marketers now care more in sending emails to users without any limitations. Also, they use well-curated audio or video content, makes it more personalized and keeps on sending emails to continue their engagement mailing modal.
This is the first time when CRO managed to get a place in the list of 2019’s top digital marketing trends. Conversion Rate Optimization is a system to increase the percentage of visitors on the website.
The adoption of data-driven marketing by B2B marketers helps in improving revenue. However, a successful conversion on your website depends on its great look and rich content. Once the session increases, the chances of getting a conversion also increase.
There can be some changes in the way digital marketing is being done because, in the last quarter of 2019, machine learning and artificial intelligence will play a significant role. Also, it will make digital marketing more cost-effective.
These new digital marketing trends will improvise the digital transformation with a better consumer experience, content marketing, chatbots, automation, and AI-powered technology.