While the digital world offers a number of opportunities it is also plagued with a number of threats. The increasing incidents of cyber crimes, hacking and other online threats have made it all the more important to secure your website against malicious elements and hackers. Unfortunately, many hackers are way too smart to be kept away with the help of present security solutions. The recent hacking incidents of some of the leading MNC’s and globally reputed companies precisely prove this fact. These hackers are constantly evolving and adapting the sophisticated technologies, tools and modus operandi to make a silent entry into your site and remain undiscovered until they succeed in their objective. That’s exactly where AI or Artificial Intelligence can help.
What is AI and how can it help web hosting Industry?
In simple words, AI or artificial intelligence refers to machine intelligence designed to evolve with time by identifying the patterns and evaluating them. These predictive capabilities enable them to find out the underlying threats and alert you against the same.
Some of the major qualities of artificial intelligence that help the machines to evolve and improve with time include:
- Problem-solving skills
- Certain intelligent physical capabilities like Moving the desired objects in the desired direction with the help of manipulative capabilities
Take security to the next level
No incident of malware attempts can get unnoticed thanks to the adaptive learning model of the machines.
You will not only get the warning but would also be provided the detailed report that can help you in taking the timely action before it is too late.
It enables the website owners to act at the right moment before the harm is done. Managing a website infrastructure requires regular involvement and investment. Apart from installation and support you also need to go for clerical tasks like analyzing and processing the data. Such jobs are not only time consuming and tedious but can also eat into the productive time of your staff.
AI, is fully capable of doing such data related tasks with more accuracy. With the help of AI you can save your staff from such tasks and increase their productive time that can ultimately result in better RoI of your manpower investment. It will also ensure the maximum accuracy and deliver fast results that can maximize the realizable benefits.
Using data to generate reports
The owners and external/internal stakeholders of the company can get comprehensive reports including activities and periodical audits that keep the data fresh and relevant to meet the present needs. The updated information is sent in the real-time.
Besides, you can also get the better insights into website performance that can help you in various ways like cost-efficiency, better performance, satisfied customers and smooth running infrastructure processes that ultimately add to the user experience.
These tools are also able to perform optimization functionalities without any manual help like configuration, bug/software fixes and upgrading.
Improved accuracy over a period of time
Complex tasks are performed in less time and with maximum accuracy and the best thing is that this capability can increase with time as the AI can learn faster than human operators.
AI can also be trained to take real-time actions to resolve the current site issues in the real time that can offer your site consistent performance. By analyzing the coded applications they can easily detect the problem and act instantly based on their “training and learning”.
So, whether your site gets heavy traffic or meets unexpected glitches/ fluctuations, you can be very assured that your site’s performance would remain unaffected. Hence, irrespective of the backend network issues your user won’t encounter any downtime. Maximum uptime means maximum availability over the interest and it helps you to enjoy the maximum opportunities as and when they arrive! Of course, it has a number of long-term benefits too like building loyalty, increasing the number of regular shoppers and helping you to enhance conversion rate.
Better customer service
The conventional menu options fail to deliver the excellent experienced the users. The limited set of responses that are inaccurate or irrelevant in many cases can make their frustration worse. Here, too the excellent learning and adaptive capabilities of AI can help you a great way. More and more hosting companies are now using the smart human-like chatbots like Lex.
Such tools are empowered with the help of sophisticated software that allows them to check and evaluate the history of the customer like databases, previous orders etc. However, there still are the issues that are beyond the capabilities of Lex and similar tools but in such cases, these issues are transferred to the human employees. This Lex can help a company in 3 ways- saving on the manpower, offering more accurate assistance to keep customers happy and multiplying the capabilities of their support team without adding any new staff.
Besides, the performance of human staff can also be improved as these virtual assistants can perform clerical hobs like analytics and report generation for specific customers. Thus your human staff can offer a sharp, quick and precise response to the clients that can quicken the process, lower the workload and keep your staff (and customer) stress-free. Most importantly this strategy can help your business in the long run by increasing the lifecycle of your customers.
Just like the human intelligence the AI or Artificial Intelligence is also registering a constant growth as it is designed to accumulate, assimilate and evaluate different types of data sets and take an effective action based on the same. It can do a lot of other things that can help the web hosting companies and individual website owners a long way like warning against cyber threats, keeping the track of activities, taking proactive action against performance issues and maximizing the uptime.
Besides, the increasing capabilities to offer the reliable and accurate support in the real-time can further enhance the AI’s eligibility to play a vital role in enhancing the performance, security and business stamina of a web hosting company.