In the last few decades, technology evolved the fundamental ways of doing business. Be it the internet, smartphone, cloud computing, eCommerce, or any other tech innovation. Current technology suits the business landscape for large and small-medium businesses.
Now, we are at the edge of a new tech revolution that will change the way we look at the business enviornment and ecosystem. This time the technology that is making a difference is AR (Augmented Reality) and VR (Virtual Reality). Both AR and VR in businesses are revolutionizing healthcare, architecture, design, and wearable application development company in USA.
But how far the change go? Also, how can VR help businesses? How AR improves customer experience? Let’s check it today!
COVID-19 Coronavirus pandemic canceled several concerts, conferences, and events everywhere in the world. To which people responded by conducting those meetings virtually online to keep fans, customers, and service providers engaged. Even more, virtual industries like computer gaming modified their business models!
According to experts, before the outbreak and spread of deadly COVID-19, the AR/VR market was already growing, but the growth was slow. As things are progressing now, business owners have found ways to effectively increase the customer base while keeping the employees at a mandatory physical distance.
Virtual and Augmented Reality can help any business to increase its sales by enhancing immersive marketing. While the benefits of virtual reality in business lies in product development, AR simply helps small businesses in providing a better customer experience.
However, the question is - What is the difference between VR and AR in business? What is virtual reality? What is augmented reality? How AR and VR can control the marketing of any business?
Get answers to these questions today in our blog - “How AR/VR helps in small businesses?”
AR vs VR: What Are The Differences?
First things first, most people think that AR and VR are the same. But that is not true!
“AR and VR are not synonymous!”
However, both VR and AR reshape our environment to provide us an immersive experience!
Augmented Reality’s job is to add a digital layer to those devices that read the real world and Virtual Reality's job is to replace the real world with a new colorful 3D visualized space.
VR and AR in business due to definition might appear entertaining to you, but that’s just the one side of the story. The other side of the story is as follows, and it will thrill you more.
To enhance the real world, AR displays information, images, texts, on the device display screen. The best AR usage is seen in Pokemon Go, where you see new information, which is not immersed in reality. However, it is an alternate reality.
Likewise, VR is also an immersive technology where the user uses a headset to enter into a new world. A user might found him/her surrounded by different objects and 3D items. It is used in games and entertainment.
But recently, in America, the military is using VR to train and exercise soldiers to tough fights on tough terrains. Similarly, surgeons are planning to train their assistants for complicated operations.
The AR + VR technology lets the users boldly immerse themselves in an environment that looks a crystal clear replication of our living physical world. In the environment, we can interact with the people, can feel the objects, and can help in creating innovative customer experiences.
"According to the market trends, it is estimated that by 2025, the AR/VR both will benefit the real estate, healthcare, gaming, retail, and travel industry. The benefit is about to reach around $7 billion in total.”
Augmented Reality in Businesses
AR helps in making the shopping process more intuitive by letting the customers try products.
Though clients would recently need to go to a shopping store to purchase clothes, gems, furniture, or any home decor item, the increased reality by AR permits clients/customers to take a stab at things and review items essentially and accurately.
Retailers that offer AR can get to clients from everywhere in the world, eliminating the quantity of returned things, and improve consumer loyalty through online virtual scores.
As a result, AR offers an approach to give incredible customer care as they can filter items and get real-time information. AR is also a great tool for training employees helping them to work efficiently.
In small businesses, you don’t have to spend much of your money on different personal trainers. Just use AR and meet various online trainers.
Impact of Virtual Reality on Business
VR is immersive in nature and makes virtual meetings meaningful. It creates a 3D space in your room and lets you personally connect to another person in the same 3D space.
You can approach individuals and have separate discussions with individuals in the meeting the same as you would do when face-to-face, in reality. VR is an extraordinary method to reduce the traveling time needed for the business.
VR is likewise an extraordinary choice for improving your product development. You could plan another item or test out a store format in VR, approaching clients for input before calibrating and imitating the plan in reality.
Like AR, VR provides small businesses with a method to reach tens of thousands of customers who are in distant areas. VR helps you to honor social distancing.
AR and VR both act as a part of Artificial Intelligence!
To have good use of them in your business, you can contact the top AI solution provider in USA.
Business Use of Virtual Reality and Augmented Reality
From our above discussions and the clarity that we have received in the AR/VR enhancing businesses, we first found that Augmented reality (AR) helps in making sales and marketing interactive.
On the other hand, VR helps to create a more personalized experience for the customers by tailoring better features and solutions. The business use of virtual reality and augmented reality enables business brands to give unique smartphone experiences to the customers.
If people are able to use AR and VR via smartphones, the customers can shop virtually in different stores and designers by immersing themselves in the 3D envisionment
To this tech use, there are many travel and tourism businesses that are going to start virtual sightseeing and virtual tours. The plus point is you don’t need to leave your homes to go somewhere. In short, the place will come to you!
"Best AR and VR tools: Facebook's Spark AR, Shopify's AR Quick Look, and Headset like Oculus Quest."
Now the small businesses must use and embrace AR/VR tech solutions in their business processes to get better profits and better return. This technology is now being used in different business industries such as tradeshows, online events, conferences, webinars, real estate, eCommerce, healthcare, travel, tourism, etc..
The increased usage of AR/VR in businesses has put technology right usage among the customers. By the end of 2021, many top custom software development services will actively seek tech-enabled solutions.
Whether you want to adopt new digital tools or you are ready to implement new technologies, we feel that AR and VR are something that you must invest in. Because AR VR is the business that will give you earning profits for more than 50 years.
What’s your view on the usage of AR and VR in small businesses. Don’t forget to mention in the comments section below!