The toughest challenge which marketers face nowadays in internet marketing is the Lead Generation. If we go by the facts, then as per a study from Inbound, 63% of marketers found it as the toughest part of their job.
Either you run a small scale business or work in an MNC, lead generation is always a top priority. Over the last several years, inbound marketing was considered the most effective method to generate leads online.
Later on, it came to the content marketing/blogging to get organic traffic and customer base.
However, those days are gone, marketing techniques have evolved the lead generation services via holistic & data-driven approach.
You can attract hundreds of thousands of visitors, can rank your website higher in SERP (Search Engine Result Page). But, will these increase your business value?
Yes, if you are not able to generate leads every month, increasing your business ROI is difficult. Lead generation is the first step in the client interaction process.
Every year several web development company in USA works on generating business, but only a few succeed.
"As per reports from WebDAM high-value content, blogging consistently generates 67% more leads."
Moreover, if you can meet your lead-related needs from content marketing efforts, then people remember you as a trusted brand.
It might look easy to understand online lead generation with content, but it is not. Let’s first understand;
What Is A Lead Generation?
Whenever you click on webpage offering you products and services, if they collect your personal information after your permission; it is considered as generating leads.
In other words, this process is also called a prospects generation for business efficiency.
By virtue of definition, it doesn’t mean that the lead generation will give you tons of business clients or customers overnight.
Digital marketers in the industry of web development services establish an online marketing strategy. This may take days, months, or years in lead generation because it directly depends upon the continued ability to attract more people.
Though attracting online visitors and generating leads are two different criteria; one must not get confused with both. But, to more clarity on this, we would say lead generation isn’t possible at all unless your website or application or the web app can’t attract the people.
Many successful salespeople understand it very clearly. We as a web development service provider in USA are one of them.
In addition to it, we made a Lead Generation Guide highlighting 5 most effective ways to produce more leads. These are safe, easy, result-driven, and efficiently scalable.
Let’s get started how to generate leads quickly for increasing business ROI!
Create New Leads With Lead Magnets
Lead magnets refer to those valuable resources which businesses give to us for free, but only when we provide our or someone else's contact information to them.
Infact, the mailing is considered as the best inbound strategy when it comes to lead generation. The same mailing or nowadays called as social media mailing helps the business to get visitors personal information.
Also, they are able to convert them by offering lead magnets like;
- Ebooks and free statistics reports, insights
- Webinar related to your offered services
- Free trial of premium tools, if you sell software, tools, and applications
- Free tutorials, micro-courses, and entertaining quizzes; this helps businesses to collect data.
- Discounts, offers & coupons in the eCommerce industry
- Videos related to services and their benefits
These lead magnets definitely add more contacts to your mailing list. Gathering more and more data of email ids is the first step in lead generation.
“In a report from Hubspot, email leads are 50% more sales-ready and nurture your business.”
Start Mailing; Go For Email Marketing
Email marketing is considered the most professional way of communicating your thoughts, services, and related offers to the people. It is an effective way to drive for generating leads.
Moreover, personalized email marketing lead generation online yields 6 times more revenue. As compared to other marketing campaigns, it is quite high and active.
Write down a creative mail, make it more personal by hitting at the relationship between your service and visitor’s needs. Group your contacts based upon collected data like location, purchase history, interests, and click send mail!
“Emailing creates brand loyalty within the eyes of potential customers.”
There are increased number of possibilities in business lead generation with each sent email. If you are able to get visitors at your services or products, then try tracking them; how they spent their time on your website.
In case, if they leave your site in between somewhere, hit a mail, remind them and offer lead magnets. Repeat this, but never annoy anyone due to your marketing strategy.
Take Quora or LinkedIn as an example, you will find billions of groups on them with members in it. Again check out social media platforms like Facebook, Telegram, Instagram, Twitter, etc. you will find your business relevant groups.
Interact in those groups, introduce your business creatively with the help of animated videos, influencer videos, and more. Just make sure you put your business as per the people’s demands.
Also, you can give them free lead magnets, so that someday they actually contact you. In lead generation services, it is imperative to leave an impression on the online audience.
For this, you must hit their needs, your business benefits, your services features while avoiding the direct sale. If you sell your products directly, people won’t buy it!
“On the other hand, they would treat your product as a hoax and useless!”
To add more business value, maintain a big online network, offer your services and products as a solution to customers problems. Furthermore, once you are able to create an authority, people will start following you.
This is how the lead will generate from the efforts in your online networking. Larger the online network, greater are the chances of lead generation.
As a part of lead generation funnel activity, you can use social media effectively to find more prospects. Post your activities, share updates, demonstrate your work, services, products in an attractive manner on social media and get the best potential needs.
For example, if you are planning to open a web development services company in USA, then to get more leads, follow this online networking activity. Furthermore, value professionalism, effectiveness, and see how better the business ROI becomes.
Will Blogging Make A Difference?
If you are new in your business, then you must go for blogging. It is the best way to generate organic traffic at your official/personal website. The three methods which we discussed above are incomplete without blogging.
High-quality SEO enabled content is really helpful in spreading knowledge about your services and products. Through blog posts, you can explain everything in depth that purely focus on your business.
However, to do so, you should first identify your target audience, trending keywords, and must showcase your business benefits.
Create a visual guide, case studies, including the latest news items related to your industry, market, and put the right content. Eventually, this will result in more lead generation via queries, comments, live chats, and call-to-action buttons.
“Leads from blogging stands a greater chance of a conversion. Additionally, if it is organically derived, people will automatically land to your site in search of solutions, giving you a scope to convert them.”
Some Other Lead Generation Methods
- Video Marketing
- Discounts & Offers On Your Services; used a lot in e-commerce
- Create Limited Offers
- Viral Contests & Giveaways
- Case Studies Marketing
- Updated Forums show your capability as a services provider
- Add Testimonials & Clients Reviews; give a direct online link for user study purpose
- Pay Attention On Web Design & Development; think for all kinds of audience
- Use Latest Emerging Technology like Live Chat; it attracts the users and allows them to visit your site repeatedly.
- Referral Partnerships; collaborate with local brands to get local online leads
- Finally, if you have a good budget, then run your online Ads
Despite using all these online lead generation tactics, your web pages/website doesn't convert more leads, then you need new easy to approach methods.
“Or in other cases, maybe you aren't putting your 100% effort in lead generation.”
Since it is challenging, many digital marketers leave it as they don't seek this ROI building concept via lead generation services with patience.
Hold on to your breathe and work efficiently for a minimum of 6 months. These ways of generating online leads will surely work for as it has been working since the last couple of years.