Internet is the new power to reach consumers anytime, anywhere, from any device. Using this internet and mobile apps, people shop online daily. eCommerce is now a limitless business for entrepreneurs
Before COVID-19 hit the world at a pandemic level, the eCommerce business was witnessing a daily increase in sales. And the goal of business owners was to make more online stores.
However, now people no more enjoy eCommerce websites. Now, they use eCommerce applications! The importance of mobile apps for e-commerce has grown tremendously.
"eCommerce Business Has Become mCommerce (mobile) Business!"
A responsive, mobile-friendly website is not enough to run your eCommerce business. The digital world is highly competitive, tougher to earn, and more complex.
"According to studies, 90% of US adults use mobile apps to shop online!"
It is difficult to retain your eCommerce store online in the modern business environment that is being driven by mobile eCommerce app development.
Furthermore, eCommerce websites are struggling due to tons of challenges and changing customer expectations. But, eCommerce mobile apps are lending help to business owners.
“As per the eMarketer estimate, mobile eCommerce sales can cross $3.5 trillion by 2021. Also, 72% of all eCommerce sales will come from smartphones in 2021.”
Can you recognize the ongoing eCommerce to mCommerce change?
We think you do understand the change and would agree with us that the importance of mobile apps in the modern business environment is growing popular day by day!
If you are an eCommerce business owner, then it is the right time to consult a reputed mobile app development company in the USA to make feature-rich mobile apps for small businesses in the eCommerce industry.
But, the first question is -
Do You Really Need Apps For eCommerce Business?
In the mobile-driven age, smartphone users are everywhere across the globe using eCommerce Android and iOS apps to boost business by targeting consumers and converting them into customers.
"Another reason is that 67% of global eCommerce sales come from mobile devices!"
Mobile eCommerce is poised for future growth to a trillion-dollar revenue market. With mobile devices, online shopping is 48% higher than on PC, desktops, and laptops.
But, to get more mobile customers, you need to put your eCommerce business on the apps; say eCommerce applications.
Why Use eCommerce Applications?
Many of the eCommerce owners are generating sales from mobile devices, yet they don't have an eCommerce business app.
Having a user-friendly eCommerce mobile website is the first step to increase sales. But, not turning on to a mobile app is equivalent to scratching the surface of the earning potential.
"78% of consumers would use applications to buy from an online store. While 22% are still waiting for your eCommerce app. So, develop one!"
Voice Shopping, Social Commerce, OmniChannel Experience, Mobile Chatbots, and Multiple Payment Options are some of the benefits of eCommerce mobile apps that add value to your business. Above are just a few benefits that can encourage you to make an app!
Below we have collected -
Top 7 Reasons Why eCommerce Businesses Need Mobile Applications!
Improve Customer Experience: Customers are tech-savvy and want a consistent personalized mobile experience. With your eCommerce mobile app, you can easily optimize your CX, i.e., customers' shopping experience. For this, your mobile app developer must integrate AI and ML (Artificial Intelligence and Machine Learning) to understand data, improve CX, and boost sales.
Acts as a Marketing Tool: An Android and iOS eCommerce app is a robust representative of your online business with which you can keep your online store customers updated on offers, discount sales, order status, promotional offers, etc. Flawless app functionality and rich-in features satisfy customers effectively on their smartphones. As a result, they promote your business by sharing your application. This way app becomes a marketing tool for your eCommerce business!
Apps Gain A Competitive Advantage: Only with a website, your eCommerce business is a disadvantage. Customers shop more from apps, and it is going to last forever. Thus, as early you start an application, the better business advantage you'd get. Also, it will keep you one step ahead of the competition. But it is possible when you develop your app from the top mobile application development solutions provider!
Helps In Brand Building: eCommerce application integrated with beast features, functionalities, trending technologies, personalized customer experience, elegant UI/UX designs, and affordable products in it helps in building your brand image; thus, enhancing brand reputation.
Bring High Conversion Rates: An app offers a seamless, hassle-free, and intuitive product checkout process with the best payment options in it. Once the payment process streamlines and it becomes easy for the customers to make payments, the business conversion rate automatically increases.
"mCommerce drives app development with changing customer needs and market trends."
More Efficiency: Shifting from websites to applications means you are automating your eCommerce business. An app can offer you an efficient business process if you automate all your business processes such as customer management, inventory management, marketing management, and more.
With App, You Get Customer Loyalty: An app can increase your bond with the customers. With eCommerce apps, you know your customers better from their social media presence and activities. Thus, you can motivate them to buy your products. Mobile apps can offer better services, support, feedback, quality, and satisfaction to the users. In return, your business gets customer loyalty.
What’s the Final Conclusion?
Your eCommerce business needs a responsive, user-friendly, rich-in feature, SEO-optimized, design customized, and attractive mobile app.
It's now a reality that you can't ignore!
"An eCommerce mobile app will increase conversions, Average Order Value (AOV), retention rates, and decreases abandonment rates."
We hope you now understand the importance of mobile apps in the modern business environment in the eCommerce industry.
Don't wait, start building your mobile application!
If you’ve no experience in building apps, then get help from the top eCommerce App Development company in the USA!
Now, put comments and tell us how did you like the article. Did we miss anything?